insurance sales strategy techniques
 ARTICLE: CHEAP TERM LIFE INSURANCE QUOTES

dirt cheap term life insurance, six feet under

 

Term Life Insurance should be banned from being sold over the telephone, or with a mail in application, or through a television commercial.

Millions of Americans buy their car insurance exclusively one-way. The Cheap Way.  Does it Pay for you to purchase your life insurance the same way? Buying term life insurance is NOT an item you should buy on a price quote. Why do you want to get the lowest price?. You could think, “I will be six feet under, and I will not know if you did the best thing for your loved ones.” That is, unless you give this article some consideration.

I am advisor working with insurance companies and marketers, I write articles, and do not make a dime off of insurance sales. However, after 35 years, I am able to see the grass on both sides of the fence.

For cheap term insurance buyers, they are told the policy has to be good, it is so highly rated….  LOOK OUT. One of the largest term life insurance companies, with a great rating, suddenly needs Federal Government Bailout. This used to be the 2nd highest rated company in terms of insurance being sold by thousands and thousands of semi-independent sales agents and insurance brokers. Now this same company keeps using taxpayer money for buying very expensive television advertising. They show low term life insurance quotes, wanting you to buy direct from them.

Here is the real shame! Right while the Federal Government bailout is being performed, television ads are appearing. They are promoting this financially trouble company’s cheap term insurance rate quotes. The insurance company and some of the few agents still selling the product are “buying business”, saying you can save up to 75% over their competitors. Buying business refers to offering your product at a lower rate than your competitors, so that you will get more of it. Is there concern involved on the ability to pay out death claims?  If there was, a taxpayer paid, government bailout would be likely not have happened. You be the judge.

Approach an independent insurance broker, representing 6 or more companies offering term life insurance. There are a few factors that determine which one he offers you. A lot of this depends on honesty of the broker. His commission could range from 50% to 90%. The term policies financial ratings will differ by rating firm, but as pointed out in the case above, ratings are not solvency guarantees. The cheap term insurance policies could end up costing the most 10 years from now, when you are no longer insurable. Is this a level term policy, a level premium term policy with decreasing benefits, or a yearly decreasing term insurance policy?

Term insurance policies can also contain some trick riders. It could have a spouse or child rider that expires at a certain time. Or the rider might have to be converted to much higher premium whole life insurance. There may be accidental death add-ons, these may are more profitable to an insurance company than trinkets are to a circus hawker.

At some point, $1,000,000 of what started as cheap life insurance is going to be too expensive to maintain. Have a knowledgeable agent explain now what your options are. Chances are that in 7 years either the life insurance company is under new ownership and internal procedures have changed, or the insurance company was bought out, or it became insolvent. Also the chance of ever seeing the same agent again is very unlikely. (due to extreme insurance sales agent turnover).

Advice is free.

There is a difference between low, reasonable rates and cheap term life insurance rates. Get good advice from an insurance sales agent with over four years experience that you feel you can trust.

 


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