Top 3 recruiting states

Next 6 top marketing  States

Still Very Good states for mailing

Good States

Fair to Good

Bottom & Summary

Rating = 1

FLORIDA

For insurance agent recruiting Florida is the number one state without any doubt. Here are some reasons. The population of experienced agents to the total citizen population is on the low side, and with the constant influx of new residents. The middle income to affluent senior citizens from the Midwestern states, sweeten the huge,  yet constantly increasing potential client base. Florida ranks number one in percentage of senior citizen. This senior retiree is ideal for investment annuity and financial products to enforce their savings lasting long enough. Additionally, the large senior citizen base opens up a tremendous and almost unlimited long term care insurance need. The younger than average work force is rarely unionized and employer paid health plans are rare, making major medical and supplemental products a ready made market.
Here is however the main reason it heads the top of the recruiting list. Veteran insurance agents with 25 to 30 years of proven experience decide to end their productive selling career, and get away from the cold and snow, choosing Florida as the state with the southern sun, that will provide the fun they so rightfully deserve. But after awhile this former insurance pro starts to get antsy. Shuffleboard, and buffet dinners are a long way from the challenge that a good insurance sale provided. He looks at some choices: supermarket bag boy, shopping store greeter, restaurant bus boy,or independent insurance agent. The choice is easy,  he gets licensed again, giving him thrill, independence, while still maintaining a semi-retirement. These agents have so much product knowledge and selling skills, that their "part time" efforts often far exceed those of full time career agents. Rock the market by target marketing the best agents in their class. For a more in depth analysis, see our report:, Florida Insurance Agents.

Rating = 2

CALIFORNIA

A close runner up to Florida as the perfect recruiting state. California ranks as the champion when you look at the ratio of total licensed agents to those that independently broker insurance products - it is unsurpassed. Agents are exceptionally open minded to new producers to broker the best plans to their clients. The number of 50 to 300 agent career agent agencies is very low, and because of congested traffic, the amount of personal producing General Agents that are home based exceeds all others. This distinct factor is directed more toward the metro Los Angeles area. Where's the area of least resistance? Definitely the northern part of California, zip sectional centers 940-960, do not receive the extensive telemarketing, email, or mailings their southern counterparts do. As these agents are ideally receptive, the downfall is that to retain the producer, your product must remain superior, along with maintaining a strong agent relationship. The unique reason California agents make you money. Look at the average cost of owning a home in upscale area of California, and compare it to some upscale cities in southern states. It is often surpasses 6 times as much! This means successful  California agents need to make money and lots of it. Translated to recruiting it provides an unparalleled need to write mighty premiums and app after app. A treasure chest for recruiting experts. For a more in-depth analysis, see California Insurance Agents

Rating = 3

TEXAS

Lets look at the direct negative first. Over one of four insurance department agents is licensed with a very controlling captive multi-line insurer. Just look in the yellow pages, and you will find agent after agent advertising State Farm, Farm Bureau, AAA, Nationwide, and similar carriers. Being realistic, you know none of these agents are worth your time pursuing, so avoid them. The recruiting tip here is "do not mass mail or email Texas agents" The recruiting power tools evident in Texas is (1) the agent turnover is below the national average, and (2) the number of independent agents and agents that broker outside their primary carrier is above the national average. Add to this small amount of  unionized employees or those with employer benefits, and you have a golden egg for health and medical plans. Texas oil farms are a magnet for high level estate and financial planners. In Texas its lead or follow. Lead the way by carefully selecting the agents to target your recruiting mailing on. For a more indepth analysis, see:
 Texas Insurance Agents